What Does a Podcast Do for My Business?

Podcasts are amazing at warming up potential clients and turning them into paying clients!

Podcasting offers a unique way to connect with potential clients that is not available through other mediums.

When you release an episode, the listener feels like you're speaking directly to them, creating a powerful connection. This ability to connect without meeting or spending time with the client is a time-saving advantage. Your podcast can work in the background, warming up leads while you focus on other aspects of your business. It's like being in two places at once! You can be on a client coaching call and your podcast is busy in the background building up the know, like, trust factor with your potential clients.

Podcasting is a versatile tool for your marketing.

You can repurpose this long-form content into many small pieces to use throughout your marketing efforts. One podcast episode can be transformed into a blog post, multiple social media clips (Instagram, TikTok, LinkedIn, Facebook, X, etc.), Pinterest posts, email newsletter, freebies to attract new clients, webinar content, content to discuss on other peoples podcasts when you are a guest, and even YT videos shorts or full-length videos.

Podcasting builds your authority.

Being seen as an expert in your field or your area opens many doors for you and your business. Having your own podcast builds credibility, and you will be seen as an expert, which makes it easier for your audience to trust you. When seen as an expert, you can go on others’ podcasts, discuss topics in your zone of genius, and provide value. When you do this, your audience will grow as some of those listeners will visit your show and become your new listeners.

When you are seen as an expert because you have your own show, different networking opportunities will appear to you. Aligned sponsorships and partnerships can become available because you now have a podcast that is the backbone of your marketing efforts and a way for you to provide value to your niche. Those partnerships will see your business as well-rounded and established because you have a podcast.

Podcasting diversifies your marketing content.

When you have your own podcast, you are tapping into a new group of people who may never have discovered you or your business if you didn’t have a podcast. People who aren’t active on social media will still have the opportunity to meet you and your brand. Sometimes, listeners stumble upon a new show by getting recommendations from their podcast player to check out a show. This provides another way of getting in front of potential clients and having them warm up to you and your brand.

Podcasting is a great way to network.

When you have your own podcast, you are part of a new elite club—The Podcaster’s Club! Being a podcaster unlocks new groups for you to join and participate in. For example, there are Facebook groups where you can find new guests for your podcast or show interest in being a guest on other podcasters' shows.

You can also find opportunities to collaborate with other podcasters. For example, you could meet a podcast host who is organizing a virtual summit. They could ask you to join their list of guest experts and open your brand up to a whole new audience.

Podcasting is a lead-generation tool.

One strategy for your business is to use your podcast as a lead-generation tool. Some podcasters invite potential clients onto their podcasts, and then they learn more about their businesses and provide them with valuable takeaways that they can implement in their businesses. The guest then sees the host’s value and may sign up for their offer or as their coaching client. The trick to this approach is always to provide value. From there, the guest could sign up, or listeners who identify with the guest could sign up for the paid offer if they feel that value was given during the interview.

Podcasting is a powerful way to reach clients.

It’s a tool that constantly runs in the background, generating leads and converting them into paying clients. Having a podcast opens so many doors to growing your business and brand!

If you want to launch a podcast, I’d love to connect. Let’s chat! You can book a call with me here.